Nike x Australian Open '26
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Date
27 August, 2024
Client
PassaTennis x Nike
Category
Social Content
Location
New York, USA
about the project
Challenge
Nike's brand standards are demanding every frame needs to feel premium while still working as raw, authentic social content. The brief asked for vertical clips that felt spontaneous but were actually meticulously planned.
The Australian Open backdrop added logistical complexity: tight shoot windows, large crowds, and a fast-paced tournament schedule.
Nike brand compliance review
On-location shoots at AO grounds
Delivery of 12 vertical cuts in 5 days
what we do
Solution
We shot with a mix of 120fps slow-motion for impact moments and handheld run-and-gun for authentic energy. The edit rhythm was tuned to trending audio formats for maximum Reels performance.
