Adidas x Passarunning
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Date
27 August, 2024
Client
Passarunning × Adidas
Category
Social Content
Location
New York, USA
about the project
Challenge
Adidas wanted authentic running content — real people, real streets, real effort. The challenge was finding the cinematic quality Adidas demands within a run-and-gun, documentary-style production.
Shooting across Amsterdam, Rotterdam and Utrecht in two days meant a relentless pace with zero margin for reshoots.
3-city shoot in 2 days
Casting and coordinating 6 runners
Adidas brand compliance across all deliverables
what we do
Solution
We embraced the raw energy of city running — early mornings, empty streets, natural light. The vertical format was treated as a creative canvas, not a constraint, with intentional headroom and negative space.
